In his new book, Basementality, Princeton resident Ben Weiss shares how he built his antioxidant beverage brand Bai from a basement startup to an industry disruptor that was acquired for $1.7 billion by Dr Pepper Snapple Group. Ben, who launched Bai using the Princeton community as his test market, will discuss the mentality behind his success in an interview with University graduate students who founded The Crumpet Society, a quick-service food venture. Join us for a conversation with Ben about resilience, leadership, community – and the future of entrepreneurship. Co-sponsored by GradFUTURES (The Graduate School), the Keller Center, and the Princeton Public Library.
Hosted by Anne-Marie Maman '84, Executive Director, Princeton Entrepreneurship Council.