This session was part of Engage 2020, Princeton University's new innovation and entrepreneurship conference.

So, you want to start a company, but don't know if you have the right idea. In this workshop you will learn the key characteristics of a strong startup idea and we will go through exercises to help you evaluate an idea and hone it into something that has the potential to be a fundable and successful company.

Hosted by Lauren Bender, Princeton Entrepreneurship Council.

Please note: the beginning of this session was not recorded.