You have your idea. Your friends and family love it. In your gut you feel certain that it will succeed. Congratulations! Now it’s time to put your idea to the test via the customer discovery process, and iterate your business idea until you find true product:market fit.

Genevieve Ryan Bellaire '11, Founder and CEO of Realworld, spent a year studying, carrying out and honing customer discovery for her startup, Realworld. Genevieve shared her journey, talked about the importance of and the role of the customer discovery process and shared best practices that you can use to market-test your product.

This workshop is also relevant for founders who already have a product and traction. The customer discovery process does not stop with the initial product, but rather, is a practice that will help you ensure that your product continues to delight your current and prospective customers at every stage of your company’s development.