Princeton University Media Central

57:29

Ben Weiss and the Bai Brand Story

In his new book, Basementality, Princeton resident Ben Weiss shares how he built his antioxidant beverage brand Bai from a basement startup to an industry disruptor that was acquired for $1.7 billion by Dr Pepper Snapple Group. Ben, who launched Bai using the Princeton community as his test market, will discuss the mentality behind his success in an interview with University graduate students who founded The Crumpet Society, a quick-service food venture. Join us for a conversation with Ben…

46:40

Voices of STEM Week 2

For our second session of Voices of STEM, we discuss how to analyze the effectiveness of science communication. Our speaker, Ingrid Ockert, a History of Science scholar who completed her doctoral work at Princeton University. She currently serves as the Marketing Communications Coordinator for Berkeley Lab’s Workforce and Development Department. The topic of her talk is The Scientific Storytellers: The past, present, and future of science and the media.

24:34

Voices of STEM Week 1

We kick off the The Voices of STEM workshop series with invited speakers, Crystal Lee and Rebekah Rashford from Princeton Insights who explore the fundamentals of science communication. The CST presents this unique series, along with GradFutures, to help unleash your creativity in scientific communication. Please visit the workshop’s blog for more information on this 7-part series that will explore unique topics including how to pitch your research, how to develop yourself as a…

43:52

Voices of STEM Week 3

For our third session of Voices of STEM, we talk about storytelling in science communication with Sam Nastase from Princeton Neuroscience Institute. Sam Nastase is currently a postdoc in Uri Hasson’s lab at PNI. He completed his PhD in Jim Haxby’s lab at Dartmouth College. His research uses naturalistic neuroimaging paradigms and computational methods to investigate how our brains understand the world.

01:06:20

Final Public Oral Examination of Chris Tokita

"Networks, Collective Behavior, and Information in Social Systems - From Ant Colonies to Social Media"

29:19

Voices of STEM - Week 4

Watch invited speaker, Tianxia Xiao from the Department of Chemistry, who explores how to pitch your research in both professional and casual settings.The CST presents this unique series to help unleash your creativity in scientific communication.

01:20:55

Evnin Lecture: Calling Bullshit: The Art of Skepticism in a Digital World

On Tuesday March 30, 2021, Jevin West and Carl Bergstrom of the University of Washington, co-authors of "Calling BullshIt: The Art of Skepticism in a Digital World", delivered the Anthony B. Evnin Lecture, virtually. The spread of misinformation is among the most pressing challenges of our time. New platforms for human interaction and information sharing have opened the door to misinformation, disinformation and other forms of networked manipulation, which not only mislead and…

Global Publishing Conference

01:04:22

McGraw MCAT Prep workshop with Nathan_Suek Oct162020

Develop a study plan for the MCAT with Nathan Suek ’17, a current Columbia Medical Student who has developed and taught an MCAT prep course for over three years