This session was part of Engage 2020, Princeton University's new innovation and entrepreneurship conference.
So, you want to start a company, but don't know if you have the right idea. In this workshop you will learn the key characteristics of a strong startup idea and we will go through exercises to help you evaluate an idea and hone it into something that has the potential to be a fundable and successful company.
Hosted by Lauren Bender, Princeton Entrepreneurship Council.
Please note: the beginning of this session was not recorded.
