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Developing a Theoretical Model to Advertise…
Developing a Theoretical Model to Advertise Cultured Meat to the Orthodox Jewish Community: An Analysis of Manischewitz Matzah and Plant-Based Meat Advertising as Case Studies, Alexandra Orbuch, UG '25 (3961415)
Although machine-made Matzah, the unleavened bread ritually eaten on the Passover holiday, was first met with pushback from the Orthodox Jewish community as an alternative to traditional handmade…