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Lowering the Barrier for Web Advertisement Research at Scale, Kai Ji (Kevin) Feng, UG '21 (2310672)

Web advertisements are essential to the day-to-day operations on the internet by providing a key channel of revenue to websites that offer content at little to no cost. However, they are also common…

From  Research Princeton Research Day on April 29th, 2021 3 likes 52 plays

CITP Seminar: Arunesh Mathur - The Princeton Digital Ad Observatory

It is well known that digital ads violate privacy, yet we know little about their content. Digital ads are of increasingly low-quality, and often contain manipulative and deceptive components to lure…

From  CI Center for Information Technology Policy on April 28th, 2021 0 likes 3 plays

Please Pay Attention: Using YouTube’s Ad Algorithm to Analyze the Presentation of Unwanted Information, Justin Curl, UG '22 (2304305)

How do you get people to pay attention to or process unwanted information? Our research studies the effect of user behavior -- how often a user skips ads -- on the amount, length, and type of ads a…

From  Research Princeton Research Day on April 28th, 2021 4 likes 113 plays