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Web advertisements are essential to the day-to-day operations on the internet by providing a key channel of revenue to websites that offer content at little to no cost. However, they are also common…

It is well known that digital ads violate privacy, yet we know little about their content. Digital ads are of increasingly low-quality, and often contain manipulative and deceptive components to lure…

How do you get people to pay attention to or process unwanted information? Our research studies the effect of user behavior -- how often a user skips ads -- on the amount, length, and type of ads a…